剧情简介：It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promise...(展开全部)
作者：Jackie Fenn
出版社：Harvard Business School Press
ISBN：9781422121108
