剧情简介：Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: • Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products. • Despite government bans, subliminal adver...(展开全部)
作者：Martin Lindstrom
出版社：Random House Audio
ISBN：9780739376010
