剧情简介:Successful video entrepreneur Jonah Sachs shows how those who tell (and live) the best stories will rule the future. Does your brand tell a story? In "Winning the Story Wars", globally recognized storyteller, designer and entrepreneur Jonah Sachs argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. Above that, th...(展开全部)
作者:Jonah Sachs
出版社:Harvard Business Review Press
ISBN:9781422143568