剧情简介：Successful video entrepreneur Jonah Sachs shows how those who tell (and live) the best stories will rule the future. Does your brand tell a story? In "Winning the Story Wars", globally recognized storyteller, designer and entrepreneur Jonah Sachs argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. Above that, th...(展开全部)
作者：Jonah Sachs
出版社：Harvard Business Review Press
ISBN：9781422143568
