剧情简介：Market innovation has long been dominated by the worldview of engineers and economists--build a better mousetrap and the world will take notice. The most influential strategy books--such as Competing for the Future, The Innovator's Dilemma , and Blue Ocean Strategy --argue that innovation should focus on breakthrough functionality. Holt and Cameron challenge this convention...(展开全部)
作者：Douglas Cameron
ISBN：9780199587407
