剧情简介：While scholarship on the visual elements of advertising has advanced our understanding of communication and media, the language elements - or 'verbal images' of the advertisement tend to be downplayed, providing a truncated analysis. "Imaging in Advertising" explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves t...(展开全部)
作者：Johnson, Fern L.
出版社：Routledge
ISBN：9780415978828
