剧情简介：When this classic work was first published in 1976, its central tenet--more is not necessarily better--placed it in direct conflict with mainstream thought in economics. Within a few years, however, this apparently paradoxical claim was gaining wide acceptance. Scitovsky's ground-breaking book was the first to apply theories of behaviorist psychology to questions of consumer be...(展开全部)
作者：Tibor Scitovsky
出版社：Oxford University Press, USA
ISBN：9780195073478
