剧情简介：Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one ou...(展开全部)
作者：Kathy Sierra
出版社：O'Reilly Media
ISBN：9781491919019
