剧情简介：For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. Synopsis Meant for the MBA Marketing Management course and/or undergraduate capstone mark...(展开全部)
作者：Philip Kotler
出版社：Prentice Hall
ISBN：9780131457577
