剧情简介："Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned a...(展开全部)
作者：Orville C. Walker
出版社：McGraw-Hill College
ISBN：9780072961904
