剧情简介：How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.
作者：Pete Barry
出版社：Thames & Hudson; Third edition (July 26, 2016)
ISBN：9780500287385
