剧情简介:Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a co...(展开全部)
作者:Roger L·Martin
出版社:Harvard Business School Press
ISBN:9781422177808