剧情简介：Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theo...(展开全部)
作者：Robert H. Gass
出版社：Allyn & Bacon
ISBN：9780205698189
