剧情简介：This exciting new text is the first to explore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly intro...(展开全部)
作者：Robert V Kozinets
出版社：SAGE Publications Ltd
ISBN：9781848606456
