剧情简介：How do companies sell life insurance in a country where death is a taboo subject? In Marketing Death, Cheris S.C. Chan explores both how and why the life insurance industry has managed to emerge in China, a country with an entrenched cultural stigma against the very topic of death. Drawing on extensive ethnographic fieldwork and engaging with current scholarship, Chan explores ...(展开全部)
作者：Cheris Shun-ching Chan
出版社：Oxford University Press
ISBN：9780195394078
