剧情简介：Editorial Reviews From Publishers Weekly Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation,...(展开全部)
作者：Chip Heath
出版社：Random House
ISBN：9781400064281
