剧情简介：Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer beha...(展开全部)
作者：Cathrine V·Jansson-Boyd
出版社：Open University Press
ISBN：9780335229284
