剧情简介：An idea can change the world... How to serve the world’s poorest people and make a profit New strategies and tactics for building winning businesses in today’s emerging markets New bottom of the pyramid trends in technology, healthcare, consumer goods, finance, and beyond Insights from top CEOs succeeding in emerging markets New and updated...(展开全部)
作者：C·K·Prahalad
出版社：Wharton School Publishing
ISBN：9780137009275
