剧情简介：MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory?social/behavioral and critical/cultural?and concludes with a discussion of how these two tradition...(展开全部)
作者：Stanley J·Baran
出版社：Wadsworth Publishing
ISBN：9780534637972
