剧情简介：'The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic Times Denis McQuail provides a coherent and succinct account of the concept of 'm...(展开全部)
作者：Dr·Denis McQuail
出版社：Sage Publications, Inc
ISBN：9780761910022
