剧情简介：The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conf...(展开全部)
作者：Denis McQuail
出版社：Sage Publications, Inc
ISBN：9780761910015
