剧情简介：A field guide for the age of the incredible shrinking message. Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the elements of style but rather on the atoms of style. They require micro...(展开全部)
作者：Christopher Johnson
出版社：W. W. Norton & Company
ISBN：9780393077407
