剧情简介:In Competition Demystified, Bruce Greenwald, one of the nation's leading economists, presents a new and simplified approach to business strategy that cuts through much of the fog that has surrounded the subject. Based on his course at Columbia Business School, Greenwald and co-author Judd Kahn offer an easy-to-follow method for understanding the competitive structure of your in...(展开全部)
作者:Bruce C. N. Greenwald
出版社:Portfolio
ISBN:9781591840572