剧情简介：Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition include...(展开全部)
作者：Philip Kotler
出版社：Prentice Hall
ISBN：9780132102926
