剧情简介：Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four maveric...(展开全部)
作者：Walter Kiechel
出版社：Harvard Business School Press
ISBN：9781591397823
