剧情简介：Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it's within the product itself that a brand has the most leverage with consumers. So where should com...(展开全部)
作者：Alex Bogusky
出版社：Agate B2
ISBN：9781932841572
