剧情简介：The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the produ...(展开全部)
作者：Alex Bogusky
出版社：Agate B2
ISBN：9781932841466
