剧情简介：在线阅读本书 Book Description McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arch...(展开全部)
作者：John F·Love
出版社：Bantam
ISBN：9780553347593
