剧情简介：Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society. Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agr...(展开全部)
作者：Richard S·Tedlow
出版社：Harvard Business School Press
ISBN：9780875846729
