剧情简介:在线阅读本书 The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. With over 30 printings in English and translated into thirteen languages, this second volume in Porter's landmark trilogy describes how a firm actually gains an advantage over ...(展开全部)
作者:迈克尔·波特
出版社:Free Press
ISBN:9780684841465