剧情简介：A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaigns -- issue, product, information, crisis, and special events (...(展开全部)
作者：Fran R·Matera
出版社：Prentice Hall
ISBN：9780205158157
