GMTV is the name of the national Channel 3 breakfast television contractor/licensee, broadcasting in the United Kingdom from 1 January 1993 to 3 September 2010. It became a wholly owned subsidiary of ITV plc in November 2009. Shortly after, ITV plc announced the programme would end. The final edition of GMTV was broadcast on 3 September 2010.

As part of the later rebrand that took place at the start of 2009, LK Today was rebranded as GMTV with Lorraine, to coincide with GMTV Today changing back to GMTV. Lorraine moved for the first time into the main GMTV studio, instead of having her own part of the studio to host from.