Design the New Business is a film dedicated to investigating how designers and businesspeople are working together in new ways to solve the wicked problems facing business today. Design and business can no longer be thought of as separate activities with individual goals. The film examines how they are joining forces by bringing together an international collection of design service providers, education experts and businesses that have incorporated design as a part of their core approach. Design the New Business features inspiring case studies and insightful discussions, helping to illustrate the state of the relationship and how it needs to continue evolving to meet tomorrow's challenges.

Design the New Business is a film dedicated to investigating how designers and businesspeople are working together in new ways to solve the wicked problems facing business today. Design and business can no longer be thought of as separate activities with individual goals. The film examines how they are joining forces by bringing together an international collection of design service providers, education experts and businesses that have incorporated design as a part of their core approach. Design the New Business features inspiring case studies and insightful discussions, helping to illustrate the state of the relationship and how it needs to continue evolving to meet tomorrow's challenges.

由独立制片人导演Gary Hustwit执导拍摄的纪录片《传奇字体》，讲述了Helvetica字体从起源诞生到它的特性和影响力，影片访谈了不同时期的老中青三代设计师，畅谈这款简洁、直接、醒目的传奇字体背后的故事。 　　1957年，新字体Helvetica由麦克斯·米耶丁格和爱德华德·霍夫曼在瑞士Münchenstein的哈斯铸造所作为排版铅字制作。新的工业化时代正在来临，这种容易辨识和阅读的字体形式更适应快节奏的生活和工业化生产的需要，很快风靡世界。2007年，Helvetica字体诞生满五十周年。Helvetica字体已然存在于我们随处可见的任何一处角落，几乎成为了工业文明和机械化的象征。

由独立制片人导演Gary Hustwit执导拍摄的纪录片《传奇字体》，讲述了Helvetica字体从起源诞生到它的特性和影响力，影片访谈了不同时期的老中青三代设计师，畅谈这款简洁、直接、醒目的传奇字体背后的故事。 　　1957年，新字体Helvetica由麦克斯·米耶丁格和爱德华德·霍夫曼在瑞士Münchenstein的哈斯铸造所作为排版铅字制作。新的工业化时代正在来临，这种容易辨识和阅读的字体形式更适应快节奏的生活和工业化生产的需要，很快风靡世界。2007年，Helvetica字体诞生满五十周年。Helvetica字体已然存在于我们随处可见的任何一处角落，几乎成为了工业文明和机械化的象征。

「設計思考」是當下設計界和企業界同樣熱門討論的一個話題, 近年由美國知名公司 IDEO 所引爆,提倡左右腦並進的企業模式,也將人性關懷及創意發想帶進創業與決策的大雅之堂。設計思考的理念和用途, 當前在美國備受爭議, 而本片的出現客觀呈現各界對設計思考的正反意見, 將能帶來更多的省思。

「設計思考」是當下設計界和企業界同樣熱門討論的一個話題, 近年由美國知名公司 IDEO 所引爆,提倡左右腦並進的企業模式,也將人性關懷及創意發想帶進創業與決策的大雅之堂。設計思考的理念和用途, 當前在美國備受爭議, 而本片的出現客觀呈現各界對設計思考的正反意見, 將能帶來更多的省思。