绰号“金鹿”的百货商场售货员金明露是一个美丽爱打扮的女孩，不过在那个时代这可不是什么值得夸耀的事情。这不，前不久百货商场为了提高员工的服务意识，号召顾客投票选出最令顾客满意的售货员，结果令领导意想不到的是金鹿竟然是高票当选者。一时间评委会议论纷纷，有的人认为她花枝招展，轻浮妖媚，热衷于拍戏跳舞，既不追求进步也不安心商场的工作。为了调查真相，郭经理派团委书记王淑娴近距离观察金鹿。王淑娴是一个守旧古板的女性，她先入为主看不惯金鹿的言谈举止，可是当金鹿走到柜台后面，和顾客面对面接触之时，终于发现了金鹿性格中闪光的一面……

饥寒交迫的周春娘举刀朝向怀崽白鹿，白鹿开口求她等孩子出生再动手。周春娘心软放下刀，助它接生两只金胎小鹿。药商带人来抢，全村齐心守护。金胎三次睁眼，唤醒冻死麦田。白鹿回归雪岭，又携幼鹿重返小院。人与鹿的信任，让荒村重新有了春天。

A long time ago a splendid deer with golden antlers lived in the woods, always protecting the poor and weak and disdaining evil. In a little village nearby the woods widow Yevdokya lived with her twin daughters Mashenka and Dashenka, her son and her old father. One day the girls observe robbers hunting the deer. Shortly after they are lured into the woods by forest spirits. Infuriated about their presence, witch Baba Yaga turns them into fawns. Meanwhile, Yevdokya searches for her daughters. For protecting the deer of robbers she gets a magical ring to protect her from danger. The deer advises her to set off to the red sun or the clear moon. But both cannot reach the magic woods with their light. Finally, the boy accompanied by his cat goes in search for sisters and mother.