Casey devises a plan to help his failing radio station, a billboard sitting contest.

The Billboard Music Awards are honors given out annually by Billboard, a publication covering the music business and a music popularity chart. The Billboard Music Awards show had been held annually since 1990, with the exception of the years 2007 through 2010. The event was formerly staged in December but since returning in 2011, it has been held in May.

A music show where hip hop artists compete with performances, and the winner gets to collaborate with a global artist to take on the Billboard charts.