A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involve...(展开全部)

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involve...(展开全部)

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involve...(展开全部)

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involve...(展开全部)

We make up our minds about others after seeing their faces for a fraction of a second—and these snap judgments predict all kinds of important decisions. For example, politicians who simply look more competent are more likely to win elections. Yet the character judgments we make from faces are as inaccurate as they are irresistible; in most situations, we would guess more accura...(展开全部)

The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in "Irresistible Empire", Victoria de Grazia's brilliant account of how the American standard of living defeated the European way of life and achieved the glo...(展开全部)

The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia's brilliant account of how the American standard of living defeated the European way of life and achieved th...(展开全部)

The psychology and biology behind what we find cute, and how cuteness has shaped cultures around the world. Why are some things cute, and others not? What happens to our brains when we see something cute? And how did cuteness go global, from Hello Kitty to Disney characters? Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the ...(展开全部)

The psychology and biology behind what we find cute, and how cuteness has shaped cultures around the world. Why are some things cute, and others not? What happens to our brains when we see something cute? And how did cuteness go global, from Hello Kitty to Disney characters? Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the ...(展开全部)

亚当•阿尔特（Adam Alter） 普林斯顿大学心理学博士。纽约大学斯特恩商学院营销学副教授，同时在纽约大学心理学院任职，曾被评为“全世界40位最杰出的40岁以下的商学院教授”。 他的研究领域侧重于判断与决策、社会心理学、消费行为学等，其研究成果被广泛刊登于重要学术期刊中，并且出现在全世界许多电视、广播和印刷媒体上。《纽约时报》《纽约客》《经济学人》《连线》《华盛顿邮报》《大西洋月刊》等重要杂志都刊登过他的文章。他著有两部《纽约时报》畅销书，最新且最畅销的就是《欲罢不能：刷屏时代如何摆脱行为上瘾》。 译者简介 闾佳　资深翻译工作者，主攻通俗经济学、社会心理学、经济管理及科普方向的非虚构类作品，历年来已出版多部广受好评的翻译作品。