Lure tells the story of unstable post-grad student Rebecca Markowitz who is writing her doctorate on a convicted internet stalker. When a game of revenge enters the picture, Lure deepens and broadens until the story becomes something else entirely, a tale of desperation, release and redemption in the modern-day internet age.

While plot details are being kept under wraps, the story is based on the haunting of the real-life King’s Tavern, considered to be the most haunted building in all of Mississippi, with one of its tenants being the murdered mistress of one of the tavern’s original owners.