Neil French,这位可能是广告史上犾得过奖项最多创意人的六十年人生都被挖掘出来了。 二百多件平面作品，四十来条电影广告。这些多年来占据全球各大奖项的烂东西被一一揪出，还强令作者交待其每个创意背影的策略故事。 更为过稳的是本书附有一张VCD，可以立 集中欣赏到那些Neil自鸣得意，骗取无数嘎纳奖杯的电影广告。 不仅如此，还有他唠唠叨叨些喜欢或不喜欢什么酒店、餐厅、音乐、电影、文学、图书、渡假胜地之类八卦琐碎。当然，还有他那荒唐的人生传奇。 所幸的是Neil他并没有失去什么，感谢上天。

On July 20, 1969, the world stood still to watch thirty-eight-year-old American astronaut Neil A. Armstrong become the first person ever to step on the surface of another heavenly body. Perhaps no words in human history became better known than those few he uttered at that historic moment. Upon his return to Earth, Armstrong was honored and celebrated for his monumental ac...(展开全部)

On July 20, 1969, the world stood still to watch thirty-eight-year-old American astronaut Neil A. Armstrong become the first person to step on the surface of another heavenly body. Perhaps no words in human history became better known than those few he uttered at that historic moment. In a penetrating exploration of American hero worship, Hansen addresses the complex legacy of ...(展开全部)

【美】詹姆斯·汉森（James R. Hansen） 美国宇航局前历史学家，科学与技术史专家，奥本大学荣誉历史学教授。 创作了12本航空航天史专著，两次被提名普利策奖历史类著作奖，荣获美国国家太空俱乐部授予的罗伯特·戈达德奖、美国空军历史基金会颁发的杰出证书、技术史学会颁发的尤金·弗格森杰出参考著作奖等。 1995年创作的《航天革命》被美国国家航空航天局提名普利策奖，这是美国国家航空航天局唯一一次提名一本书。另著有《起飞》《风与远方》等历史著作。 《登月第一人》是他的代表作品，2018年被导演达米恩·查泽雷改编成同名电影，荣获金狮奖提名、奥斯卡金像奖最佳视觉效果等多项大奖。

When Apollo 11 touched down on the Moon’s surface in 1969, the first man on the Moon became a legend. In First Man, author James R. Hansen explores the life of Neil Armstrong. Based on over fifty hours of interviews with the intensely private Armstrong, who also gave Hansen exclusive access to private documents and family sources, this “magnificent panorama of the second half o...(展开全部)

Enn is a sixteen-year-old boy who just doesn't understand girls, while his friend Vic seems to have them all figured out. Both teenagers are in for the shock of their young lives, however, when they crash a local party only to discover that the girls there are far, far more than they appear! From the Locus Award-winning short story by Neil Gaiman--one of the most celebrated aut...(展开全部)

广告文案的魅力在于，哪怕它就是一句话，就能打开顾客的钱包！ 前奥美全球创意执行总监尼克•法兰奇（Neil French）可能是广告史上获得过奖项最多的创意人，他的六十年人生都被呈现在这里：二百多件平面作品，多年来占据全球各大奖项的东西被一一揪出，作者还被强令交代其每一个创意背后的策划故事。书中还谈到他的个人喜好、旅行经验，还有他那荒唐的青年时代。 这本书因为有引人上贼船的魔性而惨遭唾骂，（教人凭空靠文字合理合法赚钱暴富，而且不像作家那样需要写很多字。那么，真心希望读者仅仅把它当作一本广告界的启蒙读物，这就是我们的初衷。 你一定会喜欢这个幽默睿智的老头儿的。