This further addition to AVA's Basics Design series will follow on from Format and Layout to cover the third fundamental element of graphic design, typography. Typography is the means by which a written idea is given a visual form. The selection of this visual form can dramatically affect the readability of the written idea and a reader's feelings towards it due to the hundreds...(展开全部)

This further addition to AVA's Basics Design series will follow on from Format and Layout to cover the third fundamental element of graphic design, typography. Typography is the means by which a written idea is given a visual form. The selection of this visual form can dramatically affect the readability of the written idea and a reader's feelings towards it due to the hundreds...(展开全部)

While writing and alphabets go back thousands of years, the history of typography is a long, rich, and unique one-spanning from the movable type used to set Guttenberg's 42-line Bible in 1455 to today's 21st-century computer-designed typefaces. Type and Typography is the definitive guide for every designer who works with type and layout. Carefully structured and brimming with ...(展开全部)

Selected by the world's most knowledgeable and well-connected graphic design commentator, Steven Heller, this survey gets into the minds of designers who create typefaces, word-images and logos through their private sketchbooks. Arranged by designer, it reveals how nearly 120 of the world's leading designers and typographers continually strive to find new and exciting ways of c...(展开全部)

Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an und...(展开全部)

Selected by the world's most knowledgeable and well-connected graphic-design commentator, Steven Heller, this survey gets into the minds of designers who create typefaces, word-images and logos through their private sketchbooks. Arranged by designer, this collection of typographic explorations intimately reveals how nearly 120 of the worlds leading designers and typographers co...(展开全部)

While writing and alphabets go back thousands of years, the history of typography is a long, rich, and unique one-spanning from the movable type used to set Guttenberg's 42-line Bible in 1455 to today's 21st-century computer-designed typefaces. Type and Typography is the definitive guide for every designer who works with type and layout. Carefully structured and brimming with ...(展开全部)

Since its initial publication in Berlin in 1928, Jan Tschichold's "The New Typography" has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and wo...(展开全部)

Jost Hochuli’s concise guide to micro-typography considers everything that can happen within a column of text. The book was published first, in several languages, in 1987 and 1988. Hochuli then developed the German text, publishing it again in 2005, with Verlag Niggli in Switzerland. That new edition is the basis for our book: translating and adapting the work to English-langua...(展开全部)

Jost Hochuli’s concise guide to micro-typography considers everything that can happen within a column of text. The book was published first, in several languages, in 1987 and 1988. Hochuli then developed the German text, publishing it again in 2005, with Verlag Niggli in Switzerland. That new edition is the basis for our book: translating and adapting the work to English-langua...(展开全部)