Lynda.com 出品的时长38分钟的 商标设计创意灵感 视频教程。由有八十年高龄的印刷专家，标识设计师，作家和教师 Doyald Young 讲述了选择牛津英语词典里优雅的文字字体工艺标准，跟随他到帕萨迪纳艺术中心学院共享他的未来设计才华，还必须谨慎的重复多次审查所制作的图形，学习用铅笔在薄纸上一页页的手工描绘美工曲线字体。 　　From humble beginnings in a small Texas town eight decades ago comes legendary typographer, logotype designer, author, and teacher Doyald Young. As elegant as his script fonts and as wise as his set of Oxford English dictionaries, Young sets the standard for his craft. Friend and designer Stefan Bucher describes Young as "someone who could easily have done what he does in the Renaissance, and could easily do it 300 years from now." In this installment of Creative Inspirations, we enjoy a window into the life of this accomplished artisan as he works with joyous focus in his favorite spot, his drawing table. We follow Young to Art Center College of Design in Pasadena where he shares his talents with tomorrow's designers. He recalls the hundreds of iterations he went through in creating the logo for Prudential, and he puts pencil to tissue creating the pages for his next book about script lettering... Written by David Niles White

Lynda.com 出品的时长38分钟的 商标设计创意灵感 视频教程。由有八十年高龄的印刷专家，标识设计师，作家和教师 Doyald Young 讲述了选择牛津英语词典里优雅的文字字体工艺标准，跟随他到帕萨迪纳艺术中心学院共享他的未来设计才华，还必须谨慎的重复多次审查所制作的图形，学习用铅笔在薄纸上一页页的手工描绘美工曲线字体。 　　From humble beginnings in a small Texas town eight decades ago comes legendary typographer, logotype designer, author, and teacher Doyald Young. As elegant as his script fonts and as wise as his set of Oxford English dictionaries, Young sets the standard for his craft. Friend and designer Stefan Bucher describes Young as "someone who could easily have done what he does in the Renaissance, and could easily do it 300 years from now." In this installment of Creative Inspirations, we enjoy a window into the life of this accomplished artisan as he works with joyous focus in his favorite spot, his drawing table. We follow Young to Art Center College of Design in Pasadena where he shares his talents with tomorrow's designers. He recalls the hundreds of iterations he went through in creating the logo for Prudential, and he puts pencil to tissue creating the pages for his next book about script lettering... Written by David Niles White

为了制作时尚广告而燃烧的创意导演新仓（30岁）正在拍摄发泡酒【PURELIGHT】的CM。负责文宣客户的藤木，被新仓的企划所感动，导演雨宫对能获得广告奖充满了期待，现场充满了明快的气氛。 　　这时，头脑僵化的宣传部长石瓦突然出现，担心新仓的企划与以往的PURELIGHT CM不同，一直不断地修正之后，CM渐渐地与最初的设计内容有所不同。这样的状况让雨宫吃惊，女演员Rinka感到恼火。新仓虽然想要总结客户、艺人、导演、制片…4人的情况，但并不结果，Rinka不满情绪爆发拒绝拍摄，摄影机故障，现场气氛恶劣，暂时休息的现场，藤木来到了沮丧的新仓身边。藤木反省自己没能对石瓦进行反驳，而新仓则认为自己什么都做不了,两人都很失望,为了解闷喝着PURELIGHT，只有喝那个的时候，稍微变得轻松了一下。 　　新仓很开心，意识到自己最重要的商品什么都没被看到，虽然有各式各样的情况，但最重要的还是商品本身。回归原点的新仓，不是为了获得奖项，而是为了让大家看清楚PURELIGHT的亮点，再次站起来制作广告，赢得大家的信赖。

为了制作时尚广告而燃烧的创意导演新仓（30岁）正在拍摄发泡酒【PURELIGHT】的CM。负责文宣客户的藤木，被新仓的企划所感动，导演雨宫对能获得广告奖充满了期待，现场充满了明快的气氛。 　　这时，头脑僵化的宣传部长石瓦突然出现，担心新仓的企划与以往的PURELIGHT CM不同，一直不断地修正之后，CM渐渐地与最初的设计内容有所不同。这样的状况让雨宫吃惊，女演员Rinka感到恼火。新仓虽然想要总结客户、艺人、导演、制片…4人的情况，但并不结果，Rinka不满情绪爆发拒绝拍摄，摄影机故障，现场气氛恶劣，暂时休息的现场，藤木来到了沮丧的新仓身边。藤木反省自己没能对石瓦进行反驳，而新仓则认为自己什么都做不了,两人都很失望,为了解闷喝着PURELIGHT，只有喝那个的时候，稍微变得轻松了一下。 　　新仓很开心，意识到自己最重要的商品什么都没被看到，虽然有各式各样的情况，但最重要的还是商品本身。回归原点的新仓，不是为了获得奖项，而是为了让大家看清楚PURELIGHT的亮点，再次站起来制作广告，赢得大家的信赖。

Georgina Spelvin serves as host and guide to this exploration of the sexual netherworld, which can be accessed through discreet ads placed in "underground" newspapers and on public bulletin boards.

Georgina Spelvin serves as host and guide to this exploration of the sexual netherworld, which can be accessed through discreet ads placed in "underground" newspapers and on public bulletin boards.

「設計思考」是當下設計界和企業界同樣熱門討論的一個話題, 近年由美國知名公司 IDEO 所引爆,提倡左右腦並進的企業模式,也將人性關懷及創意發想帶進創業與決策的大雅之堂。設計思考的理念和用途, 當前在美國備受爭議, 而本片的出現客觀呈現各界對設計思考的正反意見, 將能帶來更多的省思。

「設計思考」是當下設計界和企業界同樣熱門討論的一個話題, 近年由美國知名公司 IDEO 所引爆,提倡左右腦並進的企業模式,也將人性關懷及創意發想帶進創業與決策的大雅之堂。設計思考的理念和用途, 當前在美國備受爭議, 而本片的出現客觀呈現各界對設計思考的正反意見, 將能帶來更多的省思。