1983美国纪录片
导演：弗雷德里克·怀斯曼
THE STORE is a film about the main Neiman-Marcus store and corporate
headquarters in Dallas. The sequences in the film include the selection, presentation,
marketing, pricing, advertising and selling of a vast array of consumer products including
designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china
and porcelain and many other goods. The internal management and organizational aspects
of a large corporation are shown, i.e., sales meetings, development of marketing and
advertising strategies, training, personnel practices and sales techniques.
