Blending scholarship and imaginative writing, ASU business professor Kinicki (of Kreitner/Kinicki Organizational Behavior 8e) and writer Williams (of Williams/Sawyer Using Information Technology 7e and other college texts) have created a highly readable introductory management text with a truly unique student-centered layout that has been well received by today's visually orien...(展开全部)

Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors' objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM ...(展开全部)

"Retailing Management" by Levy and Weitz is the best-selling textbook in the retailing market. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in ret...(展开全部)

Presenting this critical overview, at a time when interest in aesthetics and managements studies is rapidly increasing, Derrick Chong explores a vital sub-discipline: arts management. Using a diverse range of sources that include contributions from contemporary artists, prominent management theorists and the experience of arts managers, the topics discussed include: arts resear...(展开全部)

"战略管理的奠基人 在公司战略和战略管理两个重要领域做出划时代贡献的安索夫，以83岁高龄在2002年7月14日法国革命纪念日这天去世，世人瞩目。 安索夫先是出版了《公司战略》这本开创性著作，后又出版了另一本具有划时代意义的杰作《战略管理》，从此赢得“战略管理之父”的赞誉，名满天下。 安索夫在早年生活中经历了许多复杂的动荡变化，这些复杂与动荡激起了他的斗志。1918年，伊戈尔·安索夫出生于俄罗斯的海参崴。他目睹了20世纪一场伟大革命的到来。1936年，安索夫一家来到美国，安索夫的抱负与才干在这儿得以施展。在纽约，他用一年时间读完了中学。安索夫能讲俄语、德语及少许英语，语言及文化的差异并没有给安索夫带来理解上的障碍。他重视并尊重不同文化，以批判的态度吸收各种文化的精华。 1948年，安索夫已获得机械工程硕士学位和应用数学博士学位。后来，他进入洛克希德公司...(展开全部)

Project Management is a fast-growing and increasingly 'professionalised' discipline with record numbers of practitioners now gaining the PRINCE qualification. The formal tools and techniques of project management are being applied in an ever-wider range of industries and organisations. As a mainstream skill, critical to business success, and under closer scrutiny for the benefi...(展开全部)

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition include...(展开全部)

In this book, preeminent organizational scholar Edward Lawler identifies a comprehensive and integrated set of talent management practices that fit today's rapidly evolving workplace.The world of work has changed dramatically, says Lawler. Organizations now operate in a global environment.

The authors highlight not only the successful outcomes of various agency programs, but also consider the bumps and hurdles encountered and overcome along the way. Rather than a theoretical presentation of what might, or should, work, Human Capital Management.

To manage effectively in today’s complex project environment, you need a framework of project management (PM) competencies, processes, and tools that can be put to use immediately and that flexes and scales to meet the needs of any project.