The New Persuasion Techniques and Brain Science That Are Changing the Way We Buy. More than half a century ago, Vance Packard shocked readers by revealing how advertisers sought to influence consumers, often without their knowledge. What was true in 1957 remains true today - with one crucial difference. Aided by brain imaging specialists, neuroscientists and cognitive psychol...(展开全部)

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In this book Cardone breaks down the techniques and approaches necessary to master the art of selling i...(展开全部)

With the first edition of this book, over 40,000 investors learned how to identify the best time to liquidate their stock positions and steer their investing decisions safely and profitably through a volatile market. Now, with the markets at all time highs, even more readers will be eager to learn its secrets.An investor's success depends far more on when they sell a stock than...(展开全部)

在线阅读本书 In Sell and Sell Short, Dr. Alexander Elder examines one of the most overlooked aspects of trading and reveals how you can protect and profit from your trades by exiting them the right way. Throughout the book, he explains how to set profit targets and stop–loss orders prior to entering any trade. He also shares real–world examples that show how to manage your position ...(展开全部)

在线阅读本书 In Sell and Sell Short, Dr. Alexander Elder examines one of the most overlooked aspects of trading and reveals how you can protect and profit from your trades by exiting them the right way. Throughout the book, he explains how to set profit targets and stop–loss orders prior to entering any trade. He also shares real–world examples that show how to manage your position ...(展开全部)

Jamie Reidy is to the pharmaceutical business what Jerry Maguire was to professional sports and Frank Abagnale (Catch Me If You Can) was to bank fraud. He's the guy who's been there, done that, and walked away with the insider stories. You'll find yourself rooting for Reidy and at the same time, you'll be shocked by the realities of the world that paid his salary. Hard Sell is ...(展开全部)

From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a star...(展开全部)

市面上股票投資的書籍多半討論買進股票的時點，《賣股票致勝戰略》則探討經常為人們所忽略的交易技巧--慎選股票的賣出時機。 本書可以幫助投資人認識並超越賣股票的心理障礙，藉著賣股票的戰略，牟取最大的投資利潤，因此堪稱投資人必讀的佳作。 「投資人多半能列出買進股票的理由和進場的時機，卻經常不知道賣股票的原因和適當的時機……理性的探討可以為此情緒化的決策提供原則和方法。」 Barry Murphy, President —Barry Murphy Company, Inc. 「……作者為『何時賣股票？』的投資決策，提供了及具價值的指引。」 R. Jerry Falkner, President —R.J. Falkner Compary

From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a star...(展开全部)

Every day, managers have opportunities to impact decisions that affect both their organizations and their own careers. How successful they are depends on their ability to effectively use power, influence, and persuasion to get people on board and make things happen. This hands-on guide zeros in on practical techniques for putting these skills to work.Provides comprehensive advi...(展开全部)