The New Persuasion Techniques and Brain Science That Are Changing the Way We Buy. More than half a century ago, Vance Packard shocked readers by revealing how advertisers sought to influence consumers, often without their knowledge. What was true in 1957 remains true today - with one crucial difference. Aided by brain imaging specialists, neuroscientists and cognitive psychol...(展开全部)

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In this book Cardone breaks down the techniques and approaches necessary to master the art of selling i...(展开全部)

The up-to-date, acclaimed guide to writing and selling screenplays to today's film and TV markets. This is the new screenwriter's bible.

"No one is better than Michael Hauge at finding what is most authentic in every moment of a story..." Will Smith, actor "In the field of teaching screenwriting, Michael Hauge is indeed a master." The Freelance Screenwriter's Forum A bestseller for 20 years, Hauge's unique 'six step' approach to screenwriting cuts through nonsense, striking the perfect balance between commercial...(展开全部)

With the first edition of this book, over 40,000 investors learned how to identify the best time to liquidate their stock positions and steer their investing decisions safely and profitably through a volatile market. Now, with the markets at all time highs, even more readers will be eager to learn its secrets.An investor's success depends far more on when they sell a stock than...(展开全部)

With the first edition of this book, over 40,000 investors learned how to identify the best time to liquidate their stock positions and steer their investing decisions safely and profitably through a volatile market. Now, with the markets at all time highs, even more readers will be eager to learn its secrets.An investor's success depends far more on when they sell a stock than...(展开全部)

在线阅读本书 In Sell and Sell Short, Dr. Alexander Elder examines one of the most overlooked aspects of trading and reveals how you can protect and profit from your trades by exiting them the right way. Throughout the book, he explains how to set profit targets and stop–loss orders prior to entering any trade. He also shares real–world examples that show how to manage your position ...(展开全部)

在线阅读本书 In Sell and Sell Short, Dr. Alexander Elder examines one of the most overlooked aspects of trading and reveals how you can protect and profit from your trades by exiting them the right way. Throughout the book, he explains how to set profit targets and stop–loss orders prior to entering any trade. He also shares real–world examples that show how to manage your position ...(展开全部)

Jamie Reidy is to the pharmaceutical business what Jerry Maguire was to professional sports and Frank Abagnale (Catch Me If You Can) was to bank fraud. He's the guy who's been there, done that, and walked away with the insider stories. You'll find yourself rooting for Reidy and at the same time, you'll be shocked by the realities of the world that paid his salary. Hard Sell is ...(展开全部)

From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a star...(展开全部)