【美】卡尔·萨根（Carl Sagan） 美国天文学家、科普作家、科幻作家。 艾萨克·阿西莫夫说生平只遇过两个人比他更为聪明，一个是计算机科学家马文·闵斯基，另一个就是卡尔·萨根，并推崇萨根为“历史中成功的科学普及家”。萨根提出让探测器搭载镌刻有人类问候信息的金属板和金唱盘，后者就是广为人知的“旅行者一号”和“旅行者二号”携带的“地球之音”唱片。康内尔大学荣誉校长评价说：萨根讲的题目是宇宙，而他的课堂是世界。萨根激发了无数人对科学和理性的热爱，为此他的墓志铭上写着：卡尔，你是我们在黑暗中的蜡烛。 译者简介： 丘宏义，普林斯顿高等研究院担任教授，尔后任职于美国国家航空航天局（NASA）担任天文物理与太空科学家长达35年，1969年荣获NASA荣誉杰出成就奖。

This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying de...(展开全部)

This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies.Marketers of some of the world’s leading brands come to China with mistaken ideas of how to apply Western thinking ...(展开全部)

Written by a veteran Wall Street Journal reporter, this is a fascinating deep dive into the world of billion-dollar traders and high-stakes crisis predictors who strive to turn extreme events into financial windfalls. There’s no doubt that our world has gotten more extreme. Pandemics, climate change, superpower rivalries, cyberattacks, political radicalization—virtually, everyw...(展开全部)

Written by a veteran Wall Street Journal reporter, this is a fascinating deep dive into the world of billion-dollar traders and high-stakes crisis predictors who strive to turn extreme events into financial windfalls. There’s no doubt that our world has gotten more extreme. Pandemics, climate change, superpower rivalries, cyberattacks, political radicalization—virtually, everyw...(展开全部)

斯科特·帕特森（Scott Patterson） 《华尔街日报》记者，从业近20年，一直关注危机风险对金融投资的影响，也是一位畅销书作者。 2010年出版《纽约时报》畅销书《宽客》（THE QUANTS），讲述了量化金融的崛起及其对金融系统近乎毁灭性的影响。第二本书《黑池》（DARK POOLS）揭露了高频交易风险，受到了詹姆斯·斯图尔特、迈克尔·刘易斯等诸多金融专家和畅销书作者的赞扬。 财经新闻界的“诺贝尔奖”——杰拉尔德·勒布奖（Loeb Breaking News Award）得主。经常在媒体上发表观点，包括CNBC、《每日秀》（The Daily Show）等。

For more than a decade, Japan's dismal economy -- which has bounced from deflationary collapse to fitful recovery and back to collapse -- has been the biggest obstacle to economic growth. Why has the world's second largest economy been unable to save itself? Why has a country, whose financial might in the 1980s was the most feared force on the globe, become the sick man of the ...(展开全部)

For more than a decade, Japan's dismal economy -- which has bounced from deflationary collapse to fitful recovery and back to collapse -- has been the biggest obstacle to economic growth. Why has the world's second largest economy been unable to save itself? Why has a country, whose financial might in the 1980s was the most feared force on the globe, become the sick man of the ...(展开全部)